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Welcome to the Parent Hive community, a space created for nice folk like you, trying to master this parenting thing. We believe that navigating the profound joys, worries, wins, misses, and everything in-between feels so much better together. We believe that parenting is just one element of your identity, and the other bits need some time in the sun too. We believe that perfection is a fallacy, and we’re better off living true to the values that matter most to us. We believe that sharing our secrets makes us stronger, and we promise to share everything good and true, with you.

We’re passionate about parenting, keeping our families and our planet healthy, and supporting homegrown businesses. We approach our community with honesty and compassion and we get a kick out of connecting good people with invaluable resources, tools, and brands.


Parent Hive is a digital space and community offering a savvy and judgment-free place to get non-biased, evidence-based, stellar advice.

We spotlight cutting-edge technologies, medical developments and ideas in the world of pregnancy, parenting, health, wellness and more.

We share all the best places and hangouts in the UAE and beyond.

We compile curated and extensive guides to some of the most challenging elements of parenting and pregnancy, to save you time and keep you in the loop with the smartest things and ideas out there.

And look out for our exclusive, tailored Parent Hive events, the Parent Hive podcast plus many more exciting things – coming (very) soon.


Processed with RNI Films. Preset 'Ilford Delta 100'

Holly Williams-Lloyd, Founder

As the eldest of four, growing up with three younger sisters gave me the opportunity to hone my maternal instincts from an early age and I always wanted to be a mother someday. Many years later, despite being hospitalised with hyperemesis gravidarum on several occasions with both of my pregnancies and a wild deviation from my dream birth plan(s), I was fortunate to find that motherhood came naturally to me (which, I want to stress, doesn’t mean that I haven’t found it challenging at times).

I am comfortable making decisions that I feel are in the best interests of Lola and Jude, which some may consider being away from the mainstream. You could say I am more of a ‘left-field’ style parent. I am passionate about Functional Medicine, whole food nutrition, and a non-toxic lifestyle. I also love to curate experiences for the kids that draw on the Forest School, Steiner and Montessori approach to play and education.

The spark for Parent Hive came to me when Lola was around 3 months old. I was constantly flitting from website to website and struggled to find one place that held the same values I did – or challenged the ones I had, in a productive way. I also grew deflated with the generalised portrayal of parenthood and motherhood online. 

As the founder of – sharing the best things and places with the best people has long been a passion of mine. During my first pregnancy, I must have consumed at least 2 books a week on childbirth, parenting, pregnancy and everything in between. When I uncovered some epic gem or another I shared it with friends and it was during these conversations that I realised that the old saying “it takes a village to raise a child” was truer now more than ever. And so, the concept of this hive, a safe community for people trying to master this parenting thing, grew from there…